Drinks company Smirnoff combats homophobic trolling with #ChooseLove campaign · PinkNews

Drinks brand Smirnoff has marked the beginning of LGBT Pride Month by launching an initiative against online homophobic trolling, called #ChooseLove.

The British brand says it will use social media monitoring tools to identify users of Facebook and Twitter who have been targeted with homophobic or transphobic abuse.

Offensive tweets will be highlighted by a “taskforce of artists”, the firm says, who will respond to the hateful messages with colourful drawings themed around love.

Source: · PinkNews

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