From the Washington Monthly :
Most activists who focus on elections can remember their first campaign training seminar, the time and place they first learned the rules for success in electoral politics. No matter the organization, the basic messages are almost always the same: maintain strict message discipline. Speak in general terms about values. Stay silent on issues about which you don’t know all the details. When in doubt, redirect the conversation to your own talking points.Don’t make unforced mistakes, because a single error can doom your whole campaign. Whenever possible, speak in media-friendly soundbites using the 27-9-3 rule: 27 words, 9 seconds to say, 3 main ideas. Be cautious and circumspect.This is fine advice under normal circumstances. But after an entire generation of candidates got elected following these rules designed for 20th century media, a strange thing happened: no matter which party they belonged to, every politician started to sound oddly the same regardless of party or ideology. Like a restaurant with a menu dozens of items long but where every dish has the same distinctly bland flavor and texture, Washington started to sound less like a debating ground for the people’s representatives and more like an endless parade of obfuscators speaking a language foreign to the public and playing by arcane rules none recognize. If you didn’t play the game, you weren’t taken seriously because you didn’t “know how Washington works.”
The phenomenal rise to stardom of newly elected representative Alexandria Ocasio-Cortez must be understood in this light.